Brand Guidelines

Mpala Brand Guidelines

Visual identity, colour palette, typography, and voice for editors, partners, and journalists working with the Mpala brand.

Colour palette

Typography

Ubuntu in 4 weights (Light, Regular, Medium, Bold). Ubuntu is also used for headings and body — sentence case, never title case, never all caps.

Voice and Tone

Grounded. Curious. Direct. Warm without being sentimental. Mpala speaks like a knowledgeable colleague who happens to be standing in the field. The full guide includes example posts, banned words, and tone-by-context advice.

Logo and assets

Primary logos available in stacked white, stacked brown box, full lockup white, and tagline variants. SVG and PNG. Plus brand brushes (cream and green, up and down variants) used across the site.

Request the full brand pack